A full day of education sessions and programming will kick off The PPAI Expo 2022 and its return to the Mandalay Bay Convention Center on January 10-13, 2022. The one-day PPAI Expo Conference, on Monday of that week, features a curated lineup of impressive and knowledgeable speakers who will expand attendees’ knowledge and professional toolkits. Among the experts lending their time and expertise to the conference is entrepreneur, author and business consultant David Blaise.

With more than 30 years’ experience in direct marketing and advertising, Blaise has been involved in the promotional products industry as a sales representative, sales manager, marketing manager, business owner, sales trainer and coach. He is the author of Getting Started: How to Launch a Wildly Successful Career in Promotional Products Sales and Top Secrets of Customer Acquisition and co-author of The Power of Promotional Products. He is also the co-founder of Promo Academy and SmartEQP.com.

His session, “Fusion: A New Paradigm For Virtual & Personal Selling,” addresses the fact that selling in the promotional products industry has changed and can no longer be viewed in terms of just digital or in-person techniques. Blaise presents a “fusion” approach to sales and marketing designed to allow today’s industry professional to reach, attract, motivate and inspire prospects and clients more quickly and efficiently.

The breakout session will be held on January 10, 2022, from 2–3 pm in Lagoon H. For more information on Expo 2022, visit expo.ppai.org. And to register, click here.