Dorcy Enters Into Agreement with Aprinta Promo, Adva-Lite
Dorcy International, Inc., parent company of Dorcy Special Markets Division (UPIC: DORCY) has entered into an agreement with Aprinta Promo, a division of Aprinta Group LLC, to market the complete line of Dorcy portable lighting products to the promotional products industry through Aprinta's Adva-Lite brand. As a result, Dorcy will exit its promotional products divisions in the U.S. and Canada, and realign business support to key company priorities. These include business strategies and support for the core professional and consumer products business elements of the company, new product development for retail and exploring other consumer product market opportunities.
“We are excited to have Aprinta Promo and Adva-Lite representing the Dorcy product range,”says Tom Beckett, president and CEO.
Beckett says, "We are making key, targeted moves as we align operations in support of our retail distribution network. As we move forward with our professional and consumer product initiatives, our efforts must be focused on how we optimize and expand Dorcy’s retail presence in this ever-changing marketplace."
Billy Dolan, president/CEO of the Aprinta Group, says, “This is a tremendous opportunity to reunite Dorcy and Adva-Lite in the promotional products industry once again. Adva-Lite’s greatest success came when this partnership was developing and marketing products together. This is a big step forward for Aprinta as we continue to expand the reach of our family of brands.”
Dorcy SMD production operations will cease effective September 30. Purchase orders that were submitted to Dorcy SMD on or before September 11 will be processed, shipped and invoiced as required through the end of the month. Any new purchase orders generated after September 11 should be submitted to Aprinta Promo via e-mail (email@example.com) or fax (855-831-7518). Those distributor orders will be processed under the Aprinta Group LLC umbrella. All other inquiries or questions should be sent to firstname.lastname@example.org.
All Dorcy SMD personnel will be transitioned by the end of September. Follow PPB Newslink for more on this developing news.