DistributorCentral has launched the promotional products industry’s first intelligence search engine, which is designed to provide faster, more relevant results with each product search. The release, codenamed “Prophet,” is part of a long-term plan to modernize the promotional products industry and culminates years of focused development.  

In early 2015, DistributorCentral transitioned from a co-located server system to Amazon Web Services (AWS) and leverages their serverless architecture.  This step removed constraints like bandwidth and server maintenance.  AWS automatically spins up more computing power based on demand, allowing DistributorCentral’s new search to be infinitely scalable.

“We are seeing incredible results,” says Jason Nokes, DistributorCentral’s president. “Our system has peaked at 16,000 requests per second and we are on pace to handle over one billion promotional product searches this year from customers and search engine indexing.  And, since we are running entirely on the AWS platform, it has enabled us to leverage the entire suite of AWS products including Alexa and machine learning tools. Our search can be accessed from web, mobile, voice (Alexa) and chat (Facebook Messenger). Distributors will no longer be chained to their desks when searching for products.”

The new product search has been launched within the DistributorCentral dashboard and is accessible by its 10,000 distributor users and across the thousands of websites built on DistributorCentral’s platform.