Suppliers Discount Labels (UPIC: DISC0002) and Lancer Label (UPIC: LANC0002) have announced a strategic partnership to offer customers of both companies—located in New Albany, Indiana, and Omaha, Nebraska, respectively—a single source for their products.

The suppliers, which are sister companies, are now marketing their products together to better serve their customers. The partnership includes integrating production workflow and leveraging the capabilities of a shared platform.

“We’re excited to formally combine our capabilities so that we can offer the best of both brands to our customers,” says Matt Zeyher, Discount Labels’ vice president of business development. “From durable labels to variable data labels to high-quality prime labels in short, medium or long runs, our distributors will be able to offer more solutions to their customers, which can mean more growth opportunities for them.”