Delta Apparel To Expand Its Salt Life Brand With New Retail Locations

Salt Life, an apparel brand from supplier Delta Apparel, Inc. (PPAI 188431, S9), headquartered in Greenville, South Carolina, is opening new retail stores in Myrtle Beach, South Carolina, and Galveston, Texas, later this year.

“South Carolina and Texas represent the home-base of countless Salt Life consumers, athletes and team members,” says Jeff Stillwell, president of Salt Life. “The communities in Myrtle Beach and Galveston truly fit the lifestyle of the Salt Life brand, and we are looking forward to this opportunity to engage with all those who share our passion for the water.”

Beginning as a pop-up retail store during the 2020 holiday season, the Myrtle Beach location is set to open on a permanent basis to the public in late August. Opening later this fall, Salt Life’s Galveston location marks the brand's first retail store in the state of Texas, bringing the total count of Salt Life-branded stores to 13. The company plans to open five additional stores in 2022.

“It has been very exciting to witness the strong growth we have been experiencing at Salt Life across our three sales channels—wholesale, ecommerce and retail—all performing ahead of our expectations,” says Robert W. Humphreys, chairman and CEO of Delta Apparel. “Specifically, we have continued to see outsized performance at our branded retail doors, which contribute higher overall operating margins for the business. We are looking forward to allocating additional capital to Salt Life retail stores to further drive organic growth and build our omni-channel model.”

filed under July 2021 | Delta Apparel
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