Delta Apparel Acquires COAST Apparel Brand
Delta Apparel, Inc. (UPIC: delta03) has acquired the assets of Greenville, South Carolina-based COAST Apparel. Delta Apparel, also headquartered in Greenville, is adding COAST Apparel to its portfolio of brands, which current includes M. J. Soffe, LLC, Junkfood Clothing Company, Salt Life, LLC and Art Gun, LLC.
COAST Apparel primarily markets directly to consumers through two retail stores located in Greenville and Pawley’s Island, via its ecommerce site and at select independent retailers.
Robert W. Humphreys, Delta Apparel’s chairman and chief executive officer, says, “We are pleased to add COAST to our portfolio of lifestyle brands and are excited about its geographic versatility and growth potential across regional markets. Our recent experience and success in nurturing and growing other young brands and start-up businesses, particularly Salt Life and Art Gun, have proven the benefits of early-stage investment in high-growth potential brands and business extensions. Through our infrastructure at Delta Apparel, COAST should be able to rapidly expand its footprint and grow its offerings to consumers. We plan to immediately add more COAST retail doors and build consumer awareness through enhanced digital outreach, positioning Delta Apparel for even faster e-commerce and direct-to-consumer growth.”