Competitive Edge Acquires Gaslight Promotions

Distributor Competitive Edge (PPAI 103776), headquartered in Stevensville, Michigan, has acquired Gaslight Promotions (PPAI 531647) in Grand Rapids. Founded by Terry Powers, Gaslight has served the Western Michigan market for the past decade.

“Terry and his team are a natural fit for us,” says Mary Jo Tomasini, MAS+, CEO and founder of Competitive Edge. “We share the same culture, and both focus on loyalty, trust, creativity and innovation to provide an exceptional customer experience.”

Powers adds, “When I met the Competitive Edge leadership team, it was clear that both companies operated with a like-minded approach. I am excited to be able to bring CE’s resources and technology to Gaslight clients as well as the Grand Rapids market.”

The Gaslight Promotions team will continue to operate out of their Grand Rapids office. Paula Wygonik, president of Competitive Edge, says, “Our philosophy is personal service, to be as close to our customers as possible, and to provide each office with full access to our technology and the many resources of our headquarters’ team in Southwest Michigan.”

Competitive Edge has expanded its brand throughout the country, with the opening of a satellite office in Denver, Colorado, in 2018. According to Tomasini, what attracted the organization to have a stronger presence in its home state, primarily Grand Rapids, was the explosive growth the metropolitan area has experienced in the past decade. The city is consistently on the top lists for business growth of corporate and entrepreneurs, housing and innovation.

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