‘Coastal Grandmother’ Trend Brings Effortless, Cool Fashion
For many Americans, summer translates to beaches, boating, babes and sunshine. Luckily one of the latest styles winning over consumers combines elements from all four with the charming, seaside-inspired coastal grandmother aesthetic. (Yes, it’s really a thing.)
A trend that originated on none other than TikTok from user Lex Nicoleta, coastal grandmother is a clean yet effortless look that’s characteristic of breezy linens and earth-toned separates, particularly in varying shades of white, beige and ecru. Luxurious, cool and very Hamptons-esque, this style has won the approval of all age groups and is a new favorite in both fashion and home décor. (For a visual, think Diane Keaton’s character, Erica Barry, in the 2003 movie, Something’s Gotta Give.)
Here are a few promotional wearables that are giving coastal grandmother vibes, for your client’s next collection or campaign.
The Women’s Tri-blend Tee is a classic option that looks good tucked in or out. A carbon-neutral product, each tee is made using the equivalent of six plastic bottles’ worth of recycled plastic. Coupled with 50% recycled polyester, its fabrication also includes 25% organic cotton and 25% TENCAL modal. Available in sizes XS-2XL, shown in fairly white.
Allmade Apparel / PPAI 743984, S1 / www.allmade.com
A practical option to accommodate a range of needs for work and for play, is the Harriton Ladies’ Pilbloc V-Neck Button Cardigan Sweater. Made from 100% acrylic jersey knit, this V-neck sweater features an anti-pill finish and dyed-to-match buttons. Available in sizes XS-3XL, shown in grey heather.
Alphabroder Canada / PPAI 156960, S12 / www.alphabroder.ca
With the bucket hat trending in its own right, this 100% cotton, garment-washed cap is a versatile accessory that recipients will appreciate this summer—especially those visiting warm-sanded beaches. Details include a matching crown color and matching fabric sweatband. Available in sizes M-L, shown in khaki.
Otto International, Inc. / PPAI 208720, S9 / www.ottocap.com
Button-ups worn open and with a white t-shirt underneath, like the one noted above, are signature in coastal grandmother fashion. Made from a breathable blend of cotton and polyester, the Ladies Short Sleeve Texture Woven offers details like two chest pockets with button flaps—for carrying seashells home without worry—and roll-up sleeves, offering another style option. Available in sizes S-3XL, shown in blue.
Burnside/Sierra Pacific / PPAI 184396, S1 / www.sierrapacificapparel.com
A neutral-tone bag that recipients can use every day, the Urban Edge-branded Ashton Linen Tote conveniently features a front slash pocket to hold a jacket or yoga mat. It also includes one large, roomy compartment; a smaller, zippered pocket and cell phone pockets, and two 20-inch straps for hand-carrying.
Beacon Promotions, Inc. / PPAI 113702, S10 / www.beacon.com