Runway styles are dripping in the fresh and tangy colors of citrus fruits this summer.

Monochromatic looks by designers Jacquemus’, Stella McCartney and Valentino are showing in mouthwatering tones of tangerine, lemon-lime and raspberry; some of the summer’s hottest colors. The season’s color mix undoubtedly calls to mind early 2000s vibes, when trendy shades spanned “Nickelodeon splat orange,” “Limewire green” and “Little Miss Sunshine yellow,” inspired by the 2006 film, and Pantone Colors of the Year tapped fuchsia rose and Tigerlily.

Cheery tones like these make it easy to pizzazz branding and create a lively, uplifting feel around campaigns and coming launches, product drops and events.

Consider incorporating one or several of these bright wearables for a bold brand impression that’s sweet but never sour.

Encourage recipients to get moving with the Sport-Tek Ladies PosiCharge Competitor Racerback Tank in shades of neon pink or lime shock (shown). Available in an inclusive range of sizes, women’s XS-4XL, and designed to be layered, this 100% polyester tank is moisture-wicking with a removable tag for relabeling.

SanMar / PPAI 110788, S16 /

An easy-wear option, the 3501 unisex jersey long-sleeve tee is a “solid” option for recipients attending events this summer, from outdoor concerts and festivals to expositions and fundraisers. Made from 100% Airlume combed and ring-spun cotton, it wears like a long-loved favorite tee. With a retail fit and classic crew neck, it’s available in 26 colors; shown in poppy.

BELLA + CANVAS / PPAI 304892, S6 /

Lightweight and made with sustainably sourced U.S.-grown cotton, the Fruit of the Loom Adult HD Cotton T-Shirt is available in a stunning assortment of 55 colors; shown in retro HTH coral and aquatic blue. Neon and safety colors are made from a cotton and polyester blend, with details which include a ribbed collar and double-needle-stitched sleeves and bottom hem.

alphabroder Prime Line / PPAI 156993, S16 /

The Gildan 8800 DryBlend Jersey Sport Shirt in this shade of gold allows wearers to bring a touch of sunshine wherever they go, from a business casual office to the golf course. Made from cotton and polyester, it’s moisture-wicking with contoured welt collar cuffs and three wood-tone buttons. Available in 27 colors in S-5XL.

Sweda Company, LLC / PPAI 113914, S11 /

A loose-fitting tank that surely brings vibrance, the BELLA + CANVAS Women’s Flowy Racerback Tank is pre-shrunk with a relaxed, drapey fit, and features sheering at the racerback seam. Made from a blend of polyester and viscose, it’s available in 40 colors in XS-2XL, shown in neon yellow.

Staton Corporate and Casual / PPAI 170839, S12 /