Chocolate Inn/Lanco (PPAI 111662, S7) has announced a new relationship with Mars Retail Group (PPAI 411594, S1) to represent the company’s MYM&M’S business-to-business product line in the promotional products industry. Products are available immediately.

“We are ecstatic to be working closely with Mars Retail Group and their MYM&M’S B2B team to grow its personalized chocolate business within the promotional products B2B channel,” says Lance Stier, CEO of NC Custom, the parent company of Chocolate Inn/Lanco. “M&M’S Chocolate Candies are an industry-leading brand and we believe B2B is a huge growth opportunity for Mars Retail Group. We look forward to representing the brand across the United States and Canada, collaborating to bring the best experience of the M&M’S brand to life through trade shows, gifting, special events and business occasions.”

The initial product offering allows customers to choose three colors from a selection of 25, and provides an array of packaging options and the ability to customize or personalize M&M’S chocolate candies. There is also a slate of future products planned to continue to expand the brand within the category.

“We are happy to bring this new product offering to our distributor partners,” says David Miller, president of Chocolate Inn/Lanco. “Chocolate Inn/Lanco has had much success in the promotional food and specialty segment and can tap into that industry knowledge as we help to represent and build MYM&M’S presence in the B2B sector.”