Chamberlain Marketing Group Acquires Digital Marketing Agency Traffic

Distributor Chamberlain Marketing Group, headquartered in Taylor, Michigan, has acquired web design and digital marketing agency Traffic in a $10 million deal. The acquisition allows the distributor to immediately offer expertise in website design and integrated search engine optimization to its clients.

“Chamberlain Marketing Group is committed to investing in companies and technologies that make our clients successful,” says Jerry Chamberlain, founder and CEO of Chamberlain Marketing Gro up. “As part of our ongoing efforts to innovate and continue to provide the best technology in the industry, we havetaken our digital marketing and eStore development program to a whole new level. The addition of Traffic to CMG provides our clients with the most cutting-edge technology in the business.”

Traffic has received numerous awards for work in content marketing, search engine optimization, digitalmarketing and conversion rate optimization. Its honors include two-time Inc. 5000 recognition, recognition as the Fastest G rowing Digital Marketing Agency in the U.S. in 2016, and being named a Top-6 Digital Agency in the U.S.

Traffic’s clients include Steelcase, Meritor, Boxed Water, Greektown Casino, Baker College, Federal Mogul, JD Power and Pet Supplies Plus.

“Our team at Traffic expects to transform the consumer experience across all touch points, fuel the revenue growth of our clients and build customer loyalty,” says Jeremy Sutton, founder of Traffic. “We understand the various challenges associated with designing and managing a digital marketing strategy for both large and small businesses. Both CMG and Traffic have a common set of values focused on performance and delivering measurable results that will bring success to our clients. With the same viewpoint, talented teams and interest in the customer branding industry, Traffic and CMG are a great match.”

The combined company will employ more than 150 people at two locations. Chamberlain Marketing Group’s offices will remain in Taylor, while Traffic will operate out of its Clawson, Michigan, offices.

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