Canada’s Anti-Spam Legislation Fully Enforced Beginning July 1
Canada’s Anti-Spam Legislation (CASL) was enacted in 2013 to protect Canadians from commercial e-mails without their consent, and most portions became effective in July 2015. On July 1, 2017, the law completes its final phase by providing a private right of action for those who believe an email sender has violated the law.
Companies and individuals who send commercial emails to recipients in Canada should take action now, including reviewing their lists for Canadian-bound emails, adopting new practices such as requesting express consent from the recipient, and making sure all commercial email messages identify the sender’s name and business, along with other requirements and avoiding content or mechanisms that are confusing or misleading.
An advance article from PPB’s June issue sheds more light on the details and provides links to online sources to help assist in compliance.
On June 21, PPAI is hosting a webinar "Storming The CASL—Canada's Anti-Spam Legislation," with a closer look at the new regulations.