Breaking News: SnugZ USA Announces Recapitalization To Expand, Strengthen The Business

West Jordan, Utah-based supplier SnugZ USA, LLC (PPAI 112982, S10) announces its recapitalization through Tower Arch Capital, a middle market private equity firm in Salt Lake City, in partnership with SnugZ’s President and CEO Brandon Mackay, MAS.

“SnugZ has grown to become a leading player in the promotional products industry, starting with lanyards and identification products and expanding into personal care and premium gifting,” says Mackay. “We’re proud of our growth over the past 30 years and believe this partnership with Tower Arch Capital will further strengthen our ability to innovate new products, expand into additional product segments, and target and acquire existing promotional product supplier businesses to better serve our loyal customers.”

David Topham, a partner at Tower Arch Capital, adds, “We are thrilled to partner with Brandon and his team. SnugZ’s innovative manufacturing and forward-thinking culture have advanced the promotional product industry and what it means to deliver high quality and creative products. This next chapter of growth will be very exciting as we continue to enhance SnugZ’s excellent design, delivery and customer service offerings.”

Read more on this breaking story in today's PPB Newslink.

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