Braintree, Massachusetts-based Hub Pen Company (PPAI 110772), one of the largest suppliers of promotional writing instruments in the U.S., has acquired New Ulm Minnesota-based supplier Beacon Promotions (PPAI 113702) in a deal that was finalized in late December.

A news release issued today states that both companies have long shared a common foundation, rooted in best-in-class service and quick turnaround times that have helped forge long-lasting partnerships with their respective customer bases. The move is aimed at helping both companies better serve the market with a broader portfolio.

The suppliers will maintain their individual brands and current leadership and facilities, and customers should not notice any changes.

"For more than 60 years, Hub Pen has focused solely on writing instruments and in doing so we were able to deliver the highest quality pens at a better value than anyone in the market," said Joe Fleming, president of Hub Pen, in the release. "Joining forces with Beacon Promotions enables us to apply that same passion for excellence to a broader product offering while continuing to deliver the best writing instruments in the industry."

"This is a great fit," says Gary Haley, president of Beacon Promotions, Inc., in an exclusive interview with PPB Newslink. "The real jewel in this crown is that Hub has a terrific sales presence all across the country and Beacon has the strength of a very broad product line. Together it brings these product lines via that sales force to the industry in a fresh and exciting way."

Watch for more details in the next issue of PPB Newslink.