Breaking News: BDA To Acquire BrandVia; Expands Operations In California

Distributor Bensussen Deutsch & Associates, LLC (PPAI 109381, D14) announced today that it has entered into an agreement with BrandVia (PPAI 105536, D11) to acquire the San Jose, California-based distributor. With this acquisition, Woodinville, Washington-headquartered BDA significantly expands its operations in California and its portfolio of major technology clients, and increases resources to further support high-performing industry sales professionals and the ever-changing needs of their clients.

“BrandVia has long been recognized as an innovative company with great people and great clients,” says Jay Deutsch, co-founder and CEO of BDA. “They’ve built a tremendous culture of customer service that is a natural extension of our BDA Tech division. We now have an even larger presence in Silicon Valley with a talented team that will only further enhance our compelling offer to high-tech enterprise clients who need a true merchandise agency partner.”

BrandVia’s clients, including well-known technology giants like Adobe, Facebook, Oracle and Salesforce, will gain access to BDA’s global fulfillment and supply chain, award-winning creative team and comprehensive e-commerce, merchandise and marketing solutions.

The deal marks the latest in BDA’s growth strategy, which previously included three acquisitions in 2017 and tremendous organic client wins.

Read more on this story in Thursday’s PPB Newslink.

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