The board of directors of supplier alphabroder has announced that Dan Pantano, currently president of alphabroder-Prime Line, has been promoted to CEO and elected to the board of directors, effective immediately. Pantano replaces Norm Hullinger, CAS, who has been with the company for the past 18 years and currently serves on the PPAI board.

Pantano joined the Trevose, Pennsylvania-based company in 2013 as president, leading the commercial side of the business. Commenting on the promotion, he says, “I couldn’t be more excited to take over the leadership of alphabroder-Prime Line at this time. Our customers are focused on growing their businesses profitably, especially as our industry rebounds from COVID-19. Our job is to help them do that each and every day and do it as seamlessly as possible. We will have a relentless focus on that going forward.”

In a statement, alphabroder credits Pantano and his team with building a world-class sales and marketing organization. Following the additions of Ash City, Bodek & Rhodes, Golden State T’s and Prime Line to the alphabroder family, he worked with all aspects of these businesses to integrate them into the organization and enhance the customer experience. Under Pantano’s direction, alphabroder has expanded its Private Brand business and elevated product offerings by bringing in leading retail brands including Under Armor, PUMA, Spyder and Nautica.

Michael Klein, CEO of Littlejohn & Co, alphabroder’s majority shareholder and a member of the board of directors, says, “We have been working with Dan for more than eight years and look forward to alphabroder’s future under his experienced leadership to take the company to the next level of performance and position it as the undisputed leader in this industry.”

In the statement, the company added: “alphabroder thanks Norm Hullinger for his 18 years of service to the company and his outstanding contributions to alphabroder-Prime Line and the industry overall.”

Watch for more on this developing story.