BrandSource Incentives Acquired By Sharp Incentives
Manufacturer’s rep firm Sharp Incentives of Phoenix, Arizona, has acquired Bellevue, Washington-based BrandSource Incentives (PPAI 383830). The sale expands Sharp Incentives’ territory from the Rocky Mountain/Southwest states through Washington, Oregon, Idaho and Alaska. The rep agency will continue to operate under the BrandSource Incentives name in the Northwest.
Vilia Johnson, president of BrandSource Incentives and one of PPB’s Best Multi-Line Reps of 2016, is retiring effective June 30 but will continue to serve as an advisor and resource to ensure a smooth transition for both suppliers and customers. Johnson started BrandSource Incentives in 2008. She serves on the board of the Incentive Manufacturer’s and Reps Alliance and chairs its education committee. She is also a past chair of PPAI’s PR Committee.
“We have always strived to develop real partnerships for success with our customers,” says Johnson. “Our business has been thriving, particularly in the last two years and I’m really proud of what we have accomplished. With Tasha’s [Sharp, president of Sharp Incentives] knowledge and experience, BrandSource Incentives will continue to be the go-to source for top retail brands in the Northwest and to provide responsive and quality service.”
BrandSource Incentives Sales Executive Julie Kimmerly, based in Kirkland, Washington, will become an employee of Sharp Incentives, bringing the team to a total of seven staff in sales, service and operations.