Supplier Bodek and Rhodes (UPIC: ULTRACLB), headquartered in Philadelphia, Pennsylvania, has added Columbia Sportswear brand to its apparel lineup. Based in the Pacific Northwest, Columbia Sportswear produces outdoor products for active consumers of all ages.

“I think that people are going to really love Columbia’s product line,” says Mike Rhodes. “Just like Bodek and Rhodes, they are a multi-generational, family-owned company that has been immersed in their business for over 70 years. They make great outerwear because they know exactly what customers want and need from it.”

Bodek and Rhodes is distributing a diverse variety of Columbia’s products, including some of its signature fishing shirts. It will also carry outerwear for every season of the year.