BIC Graphic Enters Headwear Category With Cap America Partnership
BIC Graphic NA (PPAI 114187, S13) has announced a new partnership with Cap America (PPAI 111597, S8), in which it will offer an assortment of 11 Cap America styles beginning today. This mutually beneficial collaboration between the two suppliers provides BIC Graphic NA customers the opportunity to purchase high-quality headwear and USA-made knits and further increases Cap America’s brand recognition throughout the industry.
“Partnering with Cap America is BIC Graphic’s true entrance into the headwear category,” says Kelly Diomeda, BIC’s product manager for outdoor and leisure. “Our customers have been asking for retail-style caps and knits they can be proud to put their logo on, and a partnership with Cap America is absolutely the best way we can meet this demand. Offering their high-quality headwear provides a simple solution for these customers who are looking to consolidate vendor spend.”
The partnership of these two top industry suppliers aligns BIC Graphic’s commitment to providing the “Best Brands in the Business” with Cap America’s focus on making access to high-quality headwear easier and more efficient for distributors.
“Cap America has been the leading headwear supplier within our industry for over 30 years,” says Cap America President and COO Mark Gammon. “This partnership is the culmination of over three decades of hard work and dedication to the Cap America brand. We are excited to move forward with an industry-leading supplier like BIC Graphic to provide high-quality, retail-inspired headwear to a more diverse market.”
Distributors can place orders with either company and all pricing and charges will be comparable. There will be no change to current Cap America customers’ product selection, pricing or ordering process.