BIC Graphic North America (PPAI 114187) has entered into a new and exclusive partnership with Tervis Tumbler Co. (PPAI 469132), a drinkware producer that has been in business since 1946.

“Tervis is an iconic brand that enhances our portfolio with their deep understanding of quality and innovation,” says David Klatt, CEO of BIC Graphic North America. “Our team could not be more excited about the potential of this partnership and are looking forward to growing Tervis in the promotional space.”

BIC Graphic began selling Tervis tumblers and sports bottles into the promotional products market this month. Tervis Tumbler already operates in the promotional products industry as a supplier and will continue to do so. Its partnership with BIC represents an additional, quick-turnaround channel for distributors looking to incorporate its products into their clients' campaigns.

Rogan Donelly, Tervis president, adds, “BIC Graphic shares our dedication to quality standards and service which makes them an ideal partner for Tervis. Their systems will provide fast turn times and an elevated customer experience to expand the reach of the Tervis brand.”