Supplier BELLA+CANVAS will host its all-new Digital Experience on April 29, a one-day virtual event that will include sales-boosting sessions and a virtual trade-show space featuring the latest product trends. It will also feature no-nonsense business-building insights in a Q&A session with serial entrepreneur and social media mogul Gary Vaynerchuk, known by fans as “Gary V.”

“We designed the BELLA+CANVAS Digital Experience for decorated-apparel industry pros to reinvent and reignite their business with a one-day virtual event dedicated to learning, insightful conversations, new ideas and an epic online party,” says BELLA+CANVAS President Chris Blakeslee. “We invite attendees to immerse themselves in the digital world and experience our headquarters from their laptop.”

Highlights of the BELLA+CANVAS Digital Experience include in-depth sessions ranging from profitable custom decoration techniques, why you should care about the way t-shirts are made, selling strategies for premium apparel, diversity in the workplace and more. BELLA+CANVAS co-founders Danny Harris and Marco DeGeorge will also speak on their vision for the future and how to grow a business in challenging times. Also, in the Q&A session, Vaynerchuk will chat with Harris to share his expertise and the keys to building successful businesses. The Digital Experience’s virtual showroom will feature videos and downloadable selling tools to help attendees pitch, position and sell BELLA+CANVAS products, and during a happy hour featuring live-streamed entertainment, singer-songwriter Chappell Roan will entertain the crowd.

“Today, buyers are savvier than ever before and want to work with companies that care about the environment, diversity and social initiatives,” says Blakeslee. “Decorators have a great opportunity to sell premium apparel and custom decoration techniques at a higher margin and take their businesses to a new level. We hope that our Digital Experience will help industry pros take advantage of the new marketplace and position themselves as leaders in this space.”