Bankers Advertising Company Reintroduces Its End-User Showcase
Bankers Advertising Company (PPAI101972, D8) held its annual Fall Gift Meeting recently, the company’s first end-user showcase in a decade—and the community showed up in force to explore the best of what promo has to offer.
More than 30 Bankers sales partners and employees participated in the meeting to enjoy the camaraderie and education, and to speak with top suppliers to learn about trends, new products, case histories and selling ideas. They left those sessions primed and prepared to make the most of the fourth-quarter selling season and ready with ideas in mind as they explored the trade show, the 2019 Fall Promotional Product Festival, the next day.
The trade show was the highlight of the meeting offering Bankers sales partners the chance to walk the trade show floor with their customers, learn from vendors and help customers glean an understanding of the promo industry. It featured over two dozen vendors as well as reps from in-house lines.
More than 150 invited community guests toured the show floor, talked with suppliers and discussed their exciting finds with their sales partners. A special guest at the show was Herky, the beloved mascot of nearby University of Iowa, who played games, collected product samples and posed for photos with guests and staff.