Supplier Ariel Premium Supply (PPAI 161650) has become a corporate sponsor of the Rainforest Trust, a global conservation organization dedicated to protecting threatened tropical forests and endangered wildlife. Since 1988, the Rainforest Trust has saved more than 16 million acres of critical rainforest habitat.

“This is a great opportunity for the Ariel family to be part of a global effort to help protect such a vital ecosystem on our planet,” says Yuhling Lu, vice president of Overland, Missouri-based Ariel. “Environmental conservation is critical in these areas and ultimately impacts every person on the planet.”

The Rainforest Trust helps protect threatened tropical forests and endangered wildlife by partnering with local and community organizations in and around vulnerable areas. Through these partnerships, it works to ensure the sustainable results necessary for the long-term protection of tropical ecosystems and the wildlife that live there.