Aprinta Group, Adva-Lite To Market Dorcy International Products
As first reported in PPB Newslink on Thursday, Aprinta Group, LLC has signed an exclusive distribution agreement with Dorcy International, Inc. to market and sell its complete range of portable lighting products in the promotional products industry through Aprinta Promo’s Adva-Lite brand (UPIC: ADVALITE). Dorcy is closing its promotional products divisions in the U.S. and Canada and will realign the business to support key company priorities.
“In many respects this exciting announcement brings Adva-Lite full circle in the promotional products industry,” says Billy Dolan, president and CEO of the Aprinta Group. “The Adva-Lite/Dorcy relationship goes back 30 years when, together, they started a run that took Adva-Lite to Top 40 status and culminated in a spot as the fourth largest supplier company in the industry as part of the Corvest Promotional Products Group.”
Keith Olivit, executive vice president of the Aprinta Group, adds, “I was fortunate to be at the helm of Adva-Lite and Corvest during those years and we will be combining two of the key elements of our success with this new arrangement—the high volume U.S. manufacturing operation of the core Adva-Lite products and the design and development expertise of Dorcy International in portable LED lighting products. Dorcy has been the industry leader in LED technology and development for years, designing high performance lighting products for all the largest retailers in the world. This renewed partnership will make Adva-Lite and Aprinta Promo the dominant lighting products supplier in the promotional products industry once again.”
Aprinta Promo began processing Dorcy SMD purchase orders on September 14. New purchase orders should be submitted to Adva-Lite via email (firstname.lastname@example.org) or fax (855-831-7518). Questions or inquiries should be directed to email@example.com. All Dorcy product information can be found at www.advalite.com.