American Solutions for Business (PPAI 101656, D12) recently held a virtual trade show, the American PromoShow, with 62 supplier exhibitors and nearly sales associates and team members in attendance. . The six-hour event was produced in partnership with PromoCorner and its proprietary platform, PromoShow.

Attendees were able to visit virtual supplier booths via chat or video conferencing with access to ASB-branded marketing collateral and additional resources. The event kicked off with a special message from Erica Van Beck, president of distributor American Diversity, and ASB’s vice president of marketing, vendor relations and events, Dana Zezzo. There were also several video live streams throughout the event for attendee giveaways and user tips for best navigating the platform.

“Our team has completely embraced the virtual world we’ve been thrown into,” says Zezzo. “It’s important to ensure that our salespeople, home office team and supplier partners stay connected and educated regardless of the physical limitations we’re experiencing. If anything, this has been an exciting, exploratory time for us. We’re going to do whatever it takes for our people to succeed.”