Altitude Group Acquires AIM

Altitude Group Plc (PPAI 722407), a publicly traded UK company with operations in the UK and U.S., has acquired Advertising Industry Mastermind, LLC (PPAI 230461). AIM will continue to operate as AIM under the strategic leadership of Jamie Coggeshall, its founder and president, and Altitude Group CEO Nichole Stella. Financial details of the deal were not disclosed.

AIM, a membership-based distributor company in the U.S., represents a reported $1.7 billion in aggregate membership sales across more than 1,900 members. Altitude Group is a global technology company that operates within the promotional product industry across 10 countries. In 2018 the group, in partnership with AIM, successfully launched the AIMpro Tech Suite.

“We have known Nikki for many years and have watched her build out teams that deliver on service and innovation,” says Coggeshall. “The opportunity to solidify our relationship under one company is very exciting to us.”

Altitude Group’s ownership is expected to accelerate AIM’s growth and development of its technology, marketing and operational services to distributor members and supplier partners.

“What Jamie has done in building AIM from the ground up is truly remarkable,” says Stella. “He has delivered incredible benefits to the AIM membership and has built a culture within the community that closely aligns with ours. My team and I are extremely excited to work closely with him to take AIM to the next level.”

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