alphabroder Launches Berne Brand In Promo Market
Trevose, Pennsylvania-headquartered supplier alphabroder (PPAI 156993, S16) announces a partnership with the Berne Apparel Company to bring the 100-plus-year-old manufacturer of rugged outdoor workwear and safety apparel to the promotional products market. alphabroder’s selection, available today, includes insulated jackets and coats, sweatshirts and hi-visibility styles.
“Berne is a workwear category leader with a loyal customer base that appreciates the incredible value of the brand,” says Andrea Routzahn, senior vice president, portfolio and supplier management at alphabroder. “We see nothing but upside in the workwear segment and are excited to add Berne Apparel to our growing family of premium brands. “
John Nussbaum, Berne president, adds, "Berne's partnership with alphabroder is ideally suited for capturing growth in the rapidly expanding workwear segment of the promotional products industry. Berne's expertise in rugged outerwear coupled with alphabroder’s industry leadership will allow us to reach new heights in apparel sales. We're looking forward to working together and building a long term, profitable relationship."