alphabroder Hardgoods President Jeff Lederer Announces Departure

alphabroder | Prime Line (PPAI 156993, S16) has announced that hardgoods president Jeff Lederer will be leaving the company after 27 years.

“It has been my honor to work alongside so many incredibly talented, dedicated, hardworking team members and customers. By building on a legacy started by my father, Prime grew to become one of the industry’s premier hard good suppliers through many strategic acquisitions, creative product offerings and world class service,” says Lederer. Lederer will continue to stay connected to the business in an advisory role to CEO, Norm Hullinger, CAS, starting January 1.

In December 2017, Lederer sold Prime Line to alphabroder. Hullinger says, “Since purchasing Prime three years ago, our vision has remained the same, to be the supplier of choice providing our customers the first true one-stop-shop in the industry. Under Jeff’s leadership we have been able to successfully build upon Prime’s strong reputation and expand the decoration network, all while leveraging alphabroder’s operational expertise and broad sales reach.”

Lederer adds, “Now that we have nearly completed the successful integration, this is the appropriate time to move on. I leave with full confidence that the entire team is well positioned for a promising future. I appreciate the partnership of my Prime colleagues and the alphabroder management team over these past few years; it has been an exciting journey. As you can imagine, this decision comes with a mixture of emotions. That said, I move on to this next chapter with gratitude and excitement.”

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Comments (1)
Kent Stabilit
December 9, 2020
Congratulations Jeff. I really valued our working relationship while I was with CDI. Funny how we both made it 27 years with the same company and how we both left at the same time. You did an amazing job taking over the reigns from your father and building Prime into one of the biggest well know co ow Irs in the promotional business. Enjoy this next chapter. Kent Stabilit
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