With the start of a new year, distributor AIM Smarter, LLC (PPAI 230461, D12), based in Philadelphia, Pennsylvania, has rebranded with a new logo and fully revamped website.

“This rebrand represents a significant step in AIM’s evolution,” says Megan Beisser, vice president of marketing. “We’re redefining who we are, driving change and shaping the future of the promotional products industry.”

She says the company took a clean, modern approach with its new logo and website design. “This new branding represents our continued goals: to never stop leading the way in innovation, customer service and community. We pride ourselves on our relationships and our ability to help our members thrive.”