AIA Corporation Expands By Adding Already Gear, Coolperx and What’s Up Promotions!

Distributor AIA Corporation (PPAI 101364), headquartered in Neenah, Wisconsin, has recently welcomed Already Gear (PPAI 268541), Coolperx (PPAI 642434) and What’s Up Promotions!, to its community of nearly 300 independent owners and more than 3,000 supplier partners. All three companies will have access to AIA’s financial, technical, sales, marketing and purchasing solutions.

“We’re thrilled that Already Gear, Coolperx and What’s Up Promotions! have chosen to partner with AIA to grow their businesses,” says AIA President and CEO Matt Gresge. “Each of these distributors embody the values that AIA is built on—smart, hungry, honest, collaborative and all in—and we look forward to helping them achieve their goals while bringing new efficiencies to their businesses.”

Already Gear is based in Dallas, Texas, and offers a wide range of promotional marketing products to corporate customers in the Dallas-Fort Worth area and beyond. Owners Teresa and Reginald Beaudoin each have over 20 years of industry experience, and the company has projected sales of $1.5 million this year.

Coolperx, formerly Kreativo, provides curated, conscientious branded merchandise and corporate gifts. The distributor is a woman-owned and service-disabled, veteran-owned company based in Bellevue, Washington.

What’s Up Promotions! in Kensington, Maryland, specializes in promotional products and large-format and commercial printing. Owner Adam Kaplan has over 25 years of industry experience. Kaplan, along with partners Vice President Brooke Duvall and Sales Manager Dani VanScoyk, lead a team of nine employees. The company’s projected 2019 sales place it in the top 10 percent of AIA owners by sales volume.

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