Admints & Zagabor Brings Mentos Brand Into Promotional Products Market
Supplier Admints & Zagabor (PPAI 227425), a division of Hit Promotional Products (PPAI 113910), and Perfetti Van Melle, the parent company of the Mentos brand, recently formed an exclusive partnership to launch Mentos brand mints into the promotional products industry.
“We are very excited to introduce the No. 1 mint brand in the world to the promotional products industry in the United States,” says Brett Hersh, president of Admints & Zagabor. “This will allow the tens of thousands of our distributor partners who have sold individual mints to now offer a top brand to their clients. We are expecting this partnership to change the status quo in offering unbranded single mints as the Mentos name is known and loved worldwide.” He says the company will be aligning its offering with the Mentos brand team and will initially launch the mint flavor and rapidly expand to offer each flavor as Mentos introduces them to the U.S. market over the next three to five years.
CJ Schmidt, president of Hit Promotional Products, adds, “We are ecstatic about the newly formed partnership with Mentos and their team. The combination of their fantastic product, our state-of-the-art, four-color process printing capability, and the Hit/Admints reach in our industry makes for a winning combination.”