AAA Innovations (PPAI 110972, S4) has announced a partnership with American Forests, the oldest national conservation organization in the United States. As part of AAA Innovations’ commitment to sustainability and environmental leadership, the Norwood, New Jersey, supplier has introduced the Plant-A-Tree Program, where they will plant one tree for every wood market umbrella sold.

Established in 1875, American Forests champions forest restoration and is committed to planting 1 trillion trees by 2030. AAA Innovations is supporting American Forests’ Resilient Forest Program through its Plant-A-Tree Initiative. The goal is to restore forest health across the United States, Canada and Mexico.

“We are delighted and honored to contribute to American Forests’ mission and to help expand healthy forests all across America,” says AAA Innovations President Jeff Nanus. “Their drive and dedication to social equity is undeniably admirable, and we would love to continue this partnership for years to come.”

AAA Innovation has an established track record of environmentally conscious programs. Ten years ago it began using RPET fabric—the Greenbrella Collection made from recycled plastic bottles—and two years ago it removed 100% of plastic in the packaging for all of the company’s handheld umbrellas.