AAA Innovation Announces New Brand Partnerships

AAA Innovations (PPAI 110972, S4) has entered into agreements with three brands—the Coleman Company, Go Sports and Cooluli—to bring unique and exclusive new products to the promotional products industry.

The Norwood, New Jersey, supplier and the Coleman Company, Inc., owned by Newell Brands, have joined forces to offer an exclusive 54-quart steel cooler made in Wichita, Kansas, to be marketed under the brand name Sasquatch by Coleman, and will be available on August 1.

AAA Innovations’ collaboration with Go Sports has led to two new patented tailgate/backyard games: Red Zone Football Toss Challenge and Pro Pitch Baseball Toss Challenge, and come at a time when consumers are finally headed back to stadiums, parties and events. Red Zone Football Toss Challenge will be available on August 15 while the Pro Pitch Baseball Toss Challenge will be available at end of the year.

The supplier has also added three styles of Cooluli portable, mini cooling systems to its collection.

filed under July 2021 | AAA Innovations
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