4imprint Survey Finds 75 Percent Of Organizations Are Planning Holiday Parties
A nationwide survey of human resource professionals by Oshkosh, Wisconsin distributor 4imprint (UPIC: 4imprint) found that three out of four organizations plan to host a holiday party this season. Of the 25 percent who do not plan to host a party, 28 percent will give business gifts to employees and 21 percent will give a monetary bonus for reaching a business goal.
“Holiday parties can be a great way to thank teams and build camaraderie, but little data exists about these annual events,” says Kevin Lyons-Tarr, 4imprint CEO. “This research helps fill that void by giving human resources, administrative and other leaders a way to compare how their plans and traditions match what is happening in the rest of the country.”
4imprint’s survey found that while most companies plan professional or business-casual events, 11 percent are hosting a formal, black-tie affair and 25 percent are opting for casual parties. For most companies—71 percent—budgets are the same as 2014, and for those using promotional products at their holiday parties, 15 percent will give them as team thank-you gifts, while 12 percent will use party favors.
The distributor’s research was published in the fall 2015 issue of amplify, 4imprint’s digital magazine.