Inside PPAI: PPAI Introduces A New Distributor Tool To Inspire More Sales

John Schnobrich /


PPAI has released a new resource to give distributors fresh ideas for using promotional products to help clients reopen their businesses. The Playbook To Restart Businesses, a new PPB digital supplement, is a free, informative, visual guide designed to help distributors visualize new and creative ways to incorporate promotional products into a business’s reopening plan.

From hair salons to retail stores, the guide features seven kinds of work environments and provides relevant promotional product ideas to keep them clean and safe for customers and employees.

“Our members are selling a lot of hand sanitizer and masks, but we wanted to go beyond those items and look at the entire scope of different types of businesses to consider all of the promotional items that could be used to ensure the health and safety of employees and customers who enter those spaces,” says Tina Berres Filipski, PPAI’s director of publications/editor. “Our goal is that this new supplement gives distributors countless new ideas to bring to their clients and inspires more demand for promotional products.”

Two versions are available. The distributor version includes several pages of related supplier resources. The buyer-friendly version allows distributors to share the Playbook with their clients. View and download both versions at


James Khattak is news editor of PPB.

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