Inside PPAI - April 2016
Promotional Products Work! Week Rebrands in 2016 With Buyer Focus
To kick off this year’s Promotional Products Work! Week (PPW!W) campaign, held May 23-27, PPAI has retooled and rebranded the program to focus specifically on the buyer. PPW!W is the Association’s week-long international event aimed at raising awareness of promotional products and promotional products companies’ effectiveness and benefits in advertising and marketing.
After spending three years building the event’s culture and profile within the promotional products industry to establish its identity and create awareness among diverse stakeholders, the program is putting its sights on informing and influencing the buying decisions of in-house and agency media buyers.
The new PPW!W color scheme, graphics and messaging were created with the buyer’s needs in mind. The campaign, which includes a new logo and icon, a co-op advertising campaign and tool kits for organizers, publicity and advertising and promotions, also features a completely new PromotionalProductsWork.org website for buyers to find promotional products case studies, research and information, as well as a promotional products consultant locator search tool.
PPW!W includes opportunities for the entire industry—large and small companies, regional associations, distributors and suppliers, multi-line representatives and business services providers—to work hand-in-hand. Get started with guides, toolkits and videos at www.promotionalproductswork.org/week.
L.E.A.D. Local New York Takes The Industry’s Message To Albany
On February 24, PPAI joined industry professionals in Albany for L.E.A.D. Local New York. Drawing on practices established with PPAI’s annual Legislative Education and Action Day (L.E.A.D.) in Washington, D.C., L.E.A.D. Local is the Association’s state-level legislative outreach effort to deliver the message of the promotional products industry to state legislators.
PPAI Public Affairs Director Anne Stone and Diversity Development Manager Seth Barnett joined Jonathan Riegel, MAS, executive director of the Specialty Advertising Association of Greater New York (SAAGNY); Alan Baker, MAS, owner of distributor Creative Marketing Concepts and a former SAAGNY board president, and Rick Brenner, MAS+, the PPAI board’s immediate past chair. Together, they held 18 meetings with legislators and their staffs during their day in Albany.
“It was a great experience to see what goes on in the capitol and how legislators navigate through everything,” says Baker. “And it was good to be able to sit in front of our representatives and explain to them that they need to look at the ramifications legislation can have on the industry in our state. Promotional products are an $800 million business in New York alone.”
Riegel says, “Our meetings in Albany are an opportunity to introduce New York’s legislators to the promotional products industry, and educate them on its economic impact and the people and companies that make it up. And we want them to know about SAAGNY, its constituents and that we’re a resource available to them.”
L.E.A.D. Local New York was produced in collaboration with SAAGNY, and PPAI will continue to work with SAAGNY on its government relations plans.
Baker adds, “We also talked about the effectiveness of promotional products. Many of them were aware of the products they’d used them in their campaigns, but maybe not the industry behind them.”
The industry travels to Washington, D.C., May 25-26 for visits on Capitol Hill. To stay connected with L.E.A.D. and PPAI’s legislative efforts, visit the Association’s legislative website at www.ppailaw.org or follow @PPAILAW on Twitter.
PPAI Professional Certifications Identify Industry’s Most Committed Members
Industry professionals who have earned their Certified Advertising Professional (CAS), Master Advertising Professional (MAS) and Master Advertising Professional Plus (MAS+) certifications join an elite group of individuals who have demonstrated their commitment to the promotional products industry and to continuing their education. In a given year, scores of industry practitioners join that group. Last year alone, 120 professionals earned their CAS, MAS or MAS+ certifications.
PPAI certifications are awarded to professionals in the promotional products industry who have met rigorous educational requirements and demonstrate exemplary commitment to their profession. Professionals who have earned their certification provide the highest standard of conduct and integrity. Highly respected and recognized credentials in the promotional products industry, these designations establish a recipient’s professional credibility to colleagues, clients, employers and peers.
PPAI’s CAS, MAS and MAS+ designations are achieved through a combination of active employment in the industry, education, industry contributions and the successful demonstration of expertise. The CAS and MAS certifications also require continuing education and recertification to remain in good standing. Learn more about the PPAI Certification Program and PPAI’s professional development opportunities on PPAI’s website at www.ppai.org/education/certification.
2015 PPAI Professional Certification Recipients
Jaimee Adamson, CAS, AIA Corp.
Lori Arrigunaga, CAS, RiteLine, LLC
Jackie Asselin, CAS, Geiger
Jeffery Batson, CAS, Next Products, Inc.
Kimberly Bechard, CAS, Geiger
Martha Bishop, CAS, Yankee Candle Company
Patrick Black, CAS, Perfect Imprints, LLC
Carol Breault, CAS, AIA Corp.
Emily Brewer, CAS, E Print Solutions, Inc.
Julie Busler, CAS, Geiger Brothers
Laura Campbell, CAS, Promotions Unlimited
Staci Cannon, CAS, Industry Incentives
Solange Carmany, CAS, Cintas
John Carpenter, CAS, On The Point Promotions
Jamie Chatham, CAS, Standard Register
Stevie Clark, CAS, SNUGZ USA
William Clay, CAS, Walker-Clay, Inc.
Paul Cline, CAS, Geiger
Jason Corsetti, CAS, Moderne Glass Co., Inc.
Lesli Covell, CAS, Proforma
Jennifer Crowder, CAS, GR Promotions
Susan Cunningham, CAS, HALO Branded Solutions
Brittany David, CAS, SNUGZ USA
Charlene Dion, CAS, Geiger
Ashley Doughty, CAS, Geiger
Paul Dubois, CAS, Ready 4 Kits
Joseph Eckert, CAS, Rapit Printing, Inc.
Sunny Fedorick, CAS, Coast 2 Coast Promotions
Kristine Ferraro, CAS, Motivational Kicks, Inc.
Tonya Forer, CAS, AIA Corp.
Dustin Freeman, CAS, Geiger
Jason Fularz, CAS, CPS\The Keystone Line
Brady Gates, CAS, Geiger
David Geiger, CAS, Geiger
Joey George, CAS, Black Rock Business Solutions
Silvia M. Gonzalez, CAS, The Printer Lion
Jennifer Grigorian, CAS, Hit Promotional Products
Alan Groudle, CAS, Geiger
Max Grover, CAS, Geiger
Scott Heavin, CAS, Heavin & Associates, Inc.
Corey Krueger, CAS, AIA Corp.
Vicki Lam, CAS, Promo Victory, Inc.
Justin Lambourne, CAS, Promomedia Group, Inc.
Marcy LaVallee, CAS, Geiger
Peter LeClair, CAS, Geiger
Nou Lee, CAS, AIA Corp.
Ryan Lester, CAS, Sign Zone, Inc.
Heidi Marks, CAS, AIA Corp.
Melinda Marr, CAS, Hotline Products
Christa Matuszewski, CAS, Geiger
Marilyn D. Meléndez, CAS, United Forms & Graphics, Inc.
Michelle Michelsen, CAS, Summit Group
Robin Miller, CAS, Geiger
Kelly Miller-Craft, CAS, Geiger
Peter H. Minot, CAS, Southwest Solutions
Ryan Mockler, CAS, Geiger
Carol Ann Moore, CAS, AIA Corp.
Shari Neigum, CAS, The Vernon Company
Sydra Newell, CAS, SNUGZ USA
Leo Nieter, CAS, Geiger
Paul Pelletier, CAS, Great West Promotions, Inc.
Marissa Perez, CAS, M R Promotional Concepts
Amber Perron, CAS, Crestline
Naomi J Peterson, CAS, AIA Corp.
Daniel Pigott, CAS, Stromberg Brand
Karen Plummer, CAS, Geiger
Daniel Poulin, CAS, Geiger
Stephanie Protz, CAS, DistributorCentral
Amy Rabideau, CAS, Summit Group
Cydney Reuter, CAS, EPROMOS
Leslie Roark, CAS, PromoPros
Connie Root, CAS, COMTECH
Alyson Salz, CAS, Righteous Clothing Agency
Mike Sanders, CAS, Lasting Image
Adam Saxon, CAS, Image Masters
J.P. Scarisbrick, CAS, J.P. Scar, Inc.
Jodie Schillinger, CAS, Maple Ridge Farms
Christine Shea, CAS, Geiger
Maureen Simpson, CAS, Geiger
Amanda Sinclair, CAS, Geiger
James Sledge, CAS, Geiger
Brittany Smith, CAS, Hirsch Gift, Inc.
Lynne Smith, CAS, Geiger
Don Spencer, CAS, Addnectar Solutions PVT LTD
Joelle Stahlecker, CAS, Maple Ridge Farms
Bruce Steinman, CAS, AIA Corp.
Kristin Stevens, CAS, Geiger
Christopher M. Stumpf, CAS, Doulos Threads
Bill Szydlowski, CAS, The Vernon Company
Melissa Topolewski, CAS, Geiger
Courtney Turlington, CAS, Pura Vida Promotions, Inc.
Melissa Veilleux, CAS, Geiger
Cameron Vernon, CAS, The Vernon Company
Debra West, CAS, Express Impressions
Peter Wiggins, CAS, Exceptional Specialty Promotions
Robert Young, CAS, All Premium
Sharon Zarter, CAS, AIA Corp.
Kelly Zino, CAS, Geiger
Kristina Fredericks, MAS, Moderne Glass Co., Inc.
Jennifer Gammon, MAS, Geiger
Tom Goos, MAS, Image Source, Inc.
Darlene Hajduk, MAS, Proline Supply Company
Andrea Jaeckels, MAS, AIA Corp.
Jessica Johnson, MAS, Production Creek
Mark MacDougall, MAS, Valley Graphics
Kristy Marker, MAS, Cintas
Mike Mayo, MAS, Geiger
Jean McGuire, MAS, Geiger
Troy Nelson, MAS, Trojan Promotions
Robert Nolan, MAS, Wall 2 Wall Promotions
Tim O'Neill, MAS, Image Masters
Charles Potts, MAS, Glacier Advertising Strategies
Carrie Sabo, MAS, American Ad Bag
Gary Slavonic, MAS, Top Brands, Inc.
Sheri Theriault, MAS, Geiger
Mary Jo Tomasini, MAS, Competitive Edge
Jamie Watson, MAS, Certified Marketing Consultants
Julia Wright, MAS+, Geiger
Rick Brenner, MAS+, Prime Resources Corp.
Christine Marion, MAS+, EmbroidMe