For The Love Of Promo
As a consumer, how often have you picked up a promotional product offered to you at an event, accepted a branded product offered from an organization you belong to or used a promotional product that supports a cause you believe in? These are just three of the ways that promotional products make their way into the fabric of consumers’ lives and become part of their day-to-day activities.
A recent PPAI Research study, designed to gather data on this industry’s powerful advertising medium, looked at how consumers receive, keep, engage with and value promotional products. The survey was sent to end users in the United States and Canada, with a total of 5,674 responses received. Not surprisingly, the results were intriguing and impressive, proving once again the impact that promotional products can have and the long-lasting connection they can forge between consumer and brands.
Below are some of the key findings and the full survey results are available to PPAI members at ppai.org/members/research; a member login is required.
Tina Berres Filipski is editor of PPB.