Fit For Promotion
For millions of people, the focus on improving physical, mental and spiritual health has moved beyond trendiness and now enjoys a permanent place in the lifestyle column. We sign up for fitness challenges, dedicate hours at the local gym and enroll in workplace wellness programs.
Wearable technology remains a top fitness trend this year, according to Health magazine. Also on the list for 2017 are body-weight training, high-intensity interval training
(HIIT), personal training education, group training and outdoor activities.
The wellness industry worldwide is a trillion-dollar business. Mind/body fitness revenues clocked in at nearly $400 billion in 2016, while nutrition and weight-loss programs racked up nearly $300 billion in sales. The digital fitness category, which includes wearable technology such as fitness bands and trackers, is now a $330 million market.
Over the next five years, growth in this market is expected to explode, with an increase of 17 percent. That means if the fitness and nutrition market is not on your company’s client radar, it should be. To maximize your outcome, get to know this industry inside and out, and help your clients and prospects pair their messages with promotional items that are both useful and appealing.
Getting In On The Ground Floor
Corporate wellness can extend beyond the office. Connect with meeting planners, hotels and conference centers who want to offer their clients the most well-rounded meeting experience possible—including opportunities for wellness. In the office, human resources personnel are the go-to contact for establishing or enhancing workplace health and wellness programs.
Owners and marketing directors for gyms and fitness centers are just as eager to keep clients as they are to sign new ones; suggest reward programs for clients that want to engender loyalty among their customer base; gym memberships that increase in value over time through a points system, or that earn members discounts on classes and private coaching sessions.
Public health, under the umbrella of government services and as a department in many healthcare facilities, works to inform and engage the community at large about making healthy choices through nutrition and exercise. Community food banks and public health offices can take advantage of promotional products to help spread messages among constituents and target audiences.
Wellness portals, corporate nutrition, onsite massage, and stress/emotional health management
$43 billion: value of the global corporate wellness industry in 2015
$16.2 billion: amount spent on wellness programs by North American employers in 2015
89.8 million: number of North American workers covered by workplace wellness programs and services in 2015
Source: Global Wellness Institute
Fitness Clubs And Gyms
High-end clubs with spa-like amenities and design, niche-workout facilities
(think kickboxing and Pilates), independent clubs and smaller chains, gyms with a demographic niche such as Baby Boomers or teens/young adults
36,540: number of health club facilities operating in the U.S. in 2016
66 million: the number of Americans who visited a fitness club in 2016. Membership rose to 57.3 million in 2016, up 3.6 percent from 2015
$27.6 billion: revenue recorded by the U.S. health club industry in 2016
Source: International Health, Racquet & Sportsclub Association
Sustainable foods, functional foods, personalized nutrition, nutrition-tracking apps, food startups, cannabis-enhanced foods, grocery and meal delivery services
$1 billion-plus: the amount of money Silicon Valley investors poured into food startups in 2016
$10 billion: the estimated revenue of the meal-delivery industry
1 percent: the percentage of food and grocery delivery services with an online presence
Source: Tech Crunch
• American Public Health Association
• IDEA Health & Fitness Association
• Athletics and Fitness Association of America
• Sports & Fitness Industry Association
• Corporate Health & Wellness Association
• National Wellness Institute
• International Association of Wellness Professionals
• Wellness Council of America
• American Nutrition Association
• National Association of Nutrition Professionals
• American Society for Nutrition
Help customers stay fit and healthy with this handy pocket reference slide chart. The chart provides tips on picking the right exercise, dieting, choosing a gym, stretching and more. It also includes sections for seniors and kids. Each bullet point is augmented with interesting information provided through a clear viewing window. The two-sided pocket slider is made of high-quality, glossy card stock and comes in Spanish as well.
Fields Manufacturing / PPAI 111951 / www.fieldsmfg.com
Be seen and be safe with a high-visibility, water resistant waist pack featuring an LED light with three different light modes—fast or slow blink, or steady on. The light is visible from 1,000 feet and the strong, adjustable belt stays in place for bounce-free stability and comfort, and extends from 27 inches to 37 inches. The large pocket holds valuables and is water resistant. A non-replaceable lithium-ion battery comes with the pack, along with a USB charging cable for the rechargeable light. It’s CE and RoHS certified.
Beacon Promotions, Inc. / PPAI 113702 / www.beaconpromotions.com
Keep good health in mind all year long with a Wellness wall calendar. The 13-month calendar is made in the U.S. and comes stitched or spiral-bound with tips for staying healthy printed on glossy pages.
ADG Promotional Products / PPAI 111475 / www.adgpromo.com
Celebrate clients and staff who set fitness trends with a custom stand-up paddle board. These inflatable boards fit neatly in a lightweight backpack and are made from military-grade PVC for stability and durability. The board is easy to inflate and deflate, and comes with a one-year warranty.
Tribal Boards / PPAI 645271 / www.TribalBoards.com
An ideal gift for the health-conscious employee or client, the 28-ounce sports water bottle features a fruit infuser that’s easy to use. Designed to make delicious, natural fruit-flavored beverages, the liquid flows around and through the fruit to flavor the drink; simply add your favorite fruit to the inner basket. The translucent bottle is accented by a frosted lid and fruit basket with a matching colored spout.
Makana Line LLC / PPAI 649053 / www.makanaline.com
Pack for a picnic with the exclusive Porter lunch bag. This insulated lunch bag is made of 600D polyester with PVC backing and mesh color accent panels, with an aluminum foil insulated interior. It features a top zipper closure and front zipper pocket, with an adjustable shoulder strap. It holds up to six cans of your client’s favorite beverage.
Prime Line® / PPAI 112744 / www.primeline.com
Give hardworking employees the gift of fitness with a four-piece Active Hydrate Gift Set. The set includes a 32-ounce Tritan™ Wide Mouth water bottle, Nuun active hydrating electrolyte tablets, Konvert ear buds and cellphone stand, and a Snap cooling sports towel.
Sweda Company LLC / PPAI 113914 / www.swedausa.com
The ladies’ ODYSSEY Striped Poly Hi-Lo Fleece Crew keeps wearers cool with its lightweight 7.5-ounce, 100-percent striped polyester fleece fabric. This dynamic top is available in five trending colors (granite, quarry, sapphire, dynasty green, passion pink) in a modern athleisure cut. The shirt features a high front hem with a lower back hem, and thumbhole cuffs. Available in sizes small through 2XL.
J. America Wholesale Blanks Division / PPAI 351699 / www.jamericablanks.com
We all want an exercise routine that’s quick, efficient and delivers powerful results. In 7 Minutes to Fit, the scientific study’s co-author presents 50 all-new high-intensity interval circuits that only require a chair and a timer. With circuits devoted to full body, arms, legs and core all wrapped up in a portable package, 7 Minutes to Fit is an at-home personal trainer perfect for busy parents, traveling professionals or time-strapped students.
The Book Company / PPAI 218850 / www.thebookco.com
Get great nutrition on the go with a BlenderBottle® ProStak system. The unique interlocking jars have individual lids, making it possible to carry supplements, snacks and more with or without the bottle. The bottle features the BlenderBall® wire whisk for smoother results. Carry the system easily thanks to an adjustable loop, and choose from 10 colors. The system is BPA- and phthalate free, and is top-rack dishwasher safe.
The Allen Company / PPAI 113879 / www.allenmugs.com
Stay healthy while out and about with a handy credit card hand sanitizer spray. The ingenious design allows for flat, easy storage in a purse or small bag, and the vanilla-scented ethyl alcohol formula kills 99.9 percent of germs. Choose from a black or clear case.
Raining Rose, Inc. / PPAI 232508 / www.lipbalmcompany.com
Electrical activity in your leg muscles shuts off the moment you sit down, so help employees counteract the negative effects of sitting with a portable elliptical stepper. The pedals move in a forward or reverse direction to work different muscle groups, while variable tension controls help personalize the resistance level.
Incentive Concepts / PPAI 212912 / www.incentiveconcepts.com
Proper nutrition is crucial for maintaining one’s general health and well-being. The Nutrition InfoGuide provides a wealth of nutritional information within a laminated 8.5-inch by 11-inch trifold. Each aspect of nutrition—from carbohydrates to vitamins—is comprehensively examined, with key definitions, examples, charts and full-color illustrations provided for additional clarity.
BarCharts, Inc. / PPAI 599965 / www.barcharts.com
Golf fanatics can jam to their favorite tunes on the course or the court with the Jam® Turf wireless Bluetooth speaker. The sporty, functional speaker connects up to 30 feet away and supports calls from smartphones. The 2200 mAH lithium-ion battery provides up to eight hours of playing time, and the waterproof design keeps it operating even when wet. The speaker includes a built-in carabiner, tee holders and ball marker.
BIC Graphic USA / PPAI 114187 / www.bicgraphic.com
Keep dry and fresh in an All Sport Unisex Performance Shooter Tee. Made with 100-percent polyester interlock, the shirt features dry wicking and antimicrobial technology and has a tearaway label. Choose from sizes small through 3X and from several colors: black, sport graphite, sport red, sport royal and sport white.
Heritage Sportswear / PPAI 177353 / www.heritagesportswear.com
Promote wellness and a healthy lifestyle with this rechargeable fitness band that links to Android and iPhone smartphones via Bluetooth. Download the affiliated free app to access pedometer data, including distance traveled, steps taken and calories burned. Other features include item tracking, posture alert, sleep monitor, call reminder, SMS notifications (text messages/calls will appear on the watch), task reminder and remote shoot for selfies. The gift box includes a built-in battery, micro USB charging cable and user manual.
Essef Distributors / PPAI 383490 / www.lincolnline.com
Case studies from the industry
Revolutionary Fitness Campaign
Supplier Logomark created a campaign aimed at encouraging clients to stick
to their New Year’s resolutions while also introducing new catalog items. Participants in the 2017 Resolution Revolution campaign were asked to submit inspirational stories to be eligible for prizes, including a health club package and FitBit fitness trackers. Logomark promoted the Resolution Revolution campaign on its website and social media channels with weekly product launches, using the hashtag #ResolutionRevolution.
More than 300 people submitted their resolutions in the 10-week period from late 2016 to early 2017. “New Year’s resolutions are a great opportunity to think positively and find ways for self-improvement,” says Logomark CEO Trevor Gnesin. “This campaign helped people to discuss their resolutions and also showcases our capabilities in providing branded products and solutions that help people turn their resolutions into reality.”
Juicing Up Fitness
A client was looking for an incentive gift for a fitness program for employees,
who were encouraged to lead healthy lives by eating nutritious meals and exercising regularly. They were given activity trackers to wear and asked to monitor their progress by logging into an internal website and recording their activities.
Employees who accomplished their goals were rewarded with a Juice Box powerbank from Origaudio. The branded powerbank was packaged in a box designed to resemble a juice box. The packaging was fully customized with the client’s logo, and inspiring messages and tips about benefits were printed on all sides of the box. The program was a tremendous success; the client ran out of Juice Boxes due to the overwhelming number of participants who accomplished their goals, and had to double the reorder.
Source: Tower One Promotions
Keeping Runners Safe
A parks and recreation department wanted to provide unique gifts to participants in its annual 10K run, so it chose a light-up waist pack in high-visibility, neon safety green and equipped with safety lights. The recipients appreciated the functional waistpack, which was water resistant and featured a zippered pocket.
Source: Beacon Promotions