Celebrating PPB’s 2016 Best Bosses
In its October 2016 Best Bosses feature, PPB sought out and spotlighted the industry's top people managers.
Well deserved! And could not agree more. I still ask myself “What would Michael [Stoll] do” almost four years after working for the man. Congrats to a truly great motivator and mentor.
Vice President of Sales and Marketing
Global Sourcing Connection
After 23 years in this industry and several amazing bosses, Henrik [Johansson] is not like any of the others. He encourages us to think outside the box, and look for ways to go further and do more for our clients and for each other. And most importantly, do it with integrity and fun! Boundless is blessed to have this great guy at the helm!
Donna Pearce, CAS
Independent Sales Consultant
PPAI’s Get In Touch! Campaign Highlights The Power Of Promotional Products
PPAI introduced its Get In Touch! Industry Branding Initiative in September at Advertising Week in New York City at a PPAI-sponsored seminar featuring author, blogger and master marketer Seth Godin. The Get In Touch! campaign targets advertising buyers with a five-year, multi-million-dollar branding initiative designed to increase awareness and improve the overall perception of the promotional products industry while communicating the importance of the promotional consultant, resulting in a larger share of advertising dollars for the promotional products industry.
There’s little doubt promotional products work. And they are likely the most affordable advertising medium available to small business entrepreneurs and new start-ups. Just check your pockets and count how many branded items you carry around and use daily. Talk about unlimited advertising impressions with your targeted audience and beyond!
And nominal holiday thank-you gifts—logoed, personalized promotional apparel, products—leave the ultimate positive impression that never fades away over time, keeping you top-of-mind, all of the time. Want to generate results, again and again? Promotional products work!
John Michael Hudicka, CAS
Bryn Mawr, Pennsylvania
Great work at Ad Week! I’m a big fan of the Get In Touch! campaign and the collaboration with Seth Godin. I really like how [PPAI President and CEO Paul Bellantone, CAE, during a Q&A with Godin] pointed out that digital companies are using promo to market themselves. I’ve been evangelizing that message for years. I highly recommend attending SXSW Interactive because the streets of Austin are filled with examples of digital marketing and media companies using products to promote themselves.
Director of Promotional Marketing
PPB Named A Finalist For Folio Award
PPB magazine has been named a finalist by Folio: magazine for its 2016 Eddie award recognizing editorial excellence in the Full Issue Association/Non-Profit (B-to-B) category for magazines published six or more times a year. This is the first time PPB has been a finalist in the Full Issue category. PPB’s entry was based on its May 2016 issue. Winners were announced during The Folio: Show at the Hilton Midtown in New York City on October 31.
I am not at all surprised that Folio: sees what a valuable contribution you make with the publication you have worked so hard to create, and to polish.
Margaret Custer Ford, MAS
MARCO Ideas Unlimited
Lake Oswego, Oregon
Congratulations for PPB magazine being recognized as a finalist in your industry awards. Frankly, I don’t know what took so long. I’ve long found PPB to be the most informative, most helpful of all the industry magazines. I literally “tear” through it, removing articles I want to read in depth or use when helping clients. Kudos! And thank you for your decades of dedication to our industry and to PPB.
Supporting The Industry
I just wanted you to know that being in the state of Montana, without a regional affiliate, we depend totally on PPAI. I lead the charge at our company for education, affiliation and commitment to PPAI. We have a great, educated, ethical and talented staff that faithfully attends our favorite show, The PPAI Expo.
Thank you, PPAI, for being there for all of us, even the ones in the great state of Montana.
Cathy Hammer, MAS
Director of Marketing
PC Today Delivers The Goods
Delivered five days a week, each issue of Promotional Consultant Today delivers ideas, tips and best practices on how to succeed in sales, as a business owner and promotional consultant. Subscribe at pubs.ppai.org/subscribe.
I want you to know how much I enjoy PCT. The articles are interesting and provide a lot of food for thought. I really enjoy reading these every week. Thank you!
Jo Anne Shepardson