Don Forsell, President, Show Your Logo, Inc

Q: How are you differentiating your company as a top employer in today’s crowded marketplace?

“Less management. More support. We feel that talented people don’t need to be told what to do. They usually just need help getting it done. Throughout our SYL family, we respect that every individual has their own style. We embrace the differences. People don’t perform to the best of their abilities if they have to conform to a mold, so we listen to what each individual needs to succeed in their personal style. We help the individual define their role and then simply roll up our sleeves to provide the tools and support they need to be the best at what they do.”

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