Brandable: Burger King's Whopper Gets A Little 'Strange'
It wouldn’t be a true celebration of Netflix’s series, Stranger Things, without a fast-food sandwich, introduced in its honor, to nibble on during the show. Gearing up for the third season premiere of the sci-fi show on July 4—which follows a group of middle schoolers and their psychokinetic friend, Eleven, who battle the paranormal and villains together—Burger King partnered with Netflix and Coca-Cola to offer its Upside Down Whopper, a limited-edition, meaty play on the Upside Down, the show’s dangerous, alternate dimension. Appropriately, the sandwich is listed as No. 11 on the menu.
Even though the burger is really just a Whopper flipped upside-down, the sandwich—consisting of one-quarter pound of flame-grilled beef, topped with tomatoes, lettuce, mayonnaise, ketchup, pickles and white onions on a sesame seed bun—is available while supplies last at 11 select locations in cities nationwide, including Los Angeles, San Francisco, New York, Boston, Houston, Atlanta, Philadelphia and Chicago. The sandwich, which is presented in a themed box, is being advertised with a commercial inspired by the Stranger Things intro, complete with similar glowing, red typography and spooky music.
Danielle Renda is associate editor of PPB.