Does is seem like all the good ideas are taken? You know you need to be innovative to grow. You need to be fresh in the market to succeed. But do you feel stuck? Where can you come up with that next successful idea—one that your company will be willing to invest in? How can you develop a product idea and mitigate the risk at the same time?

Yesterday, Promotional Consultant Today shared two tips for coming up with your next big idea, as explained by Foundr magazine editor Nathan Chan. Today, we are sharing two more product idea tips.

1. Tap into the information at your fingertips. You might already have an idea for the next product right at your fingertips and you don’t even know it. The answer is in your most popular content.

If you engage in content marketing, take a look at your website stats to find out what content has been popular on your site. What has the most social shares? The most engagement? The most traffic? Use those popular pieces of content as a launching point to create your next profitable product idea. It’s already proven that your market is interested in the topic since they’ve responded so well to content posted about it. Listen to the demand and create a product in line with that popular content.

2. Solve one person’s problem. Chan says that sometimes we are so busy thinking of our next product idea that we get lost in the bigger picture. We tend to forget that our market or audience is made up of many individuals. And when we boil it down and picture one of those individuals— just one member of our market or our target audience—it becomes far easier to focus on their pain points. Try to think of the individual, not the population. How does that individual feel? How can you solve just one person’s problems? This could bring clarity to your product development mission.

Most of the people who make up your target market experience the same (or similar) struggles, pain points and challenges as that one person. By helping the one person, your product can help the majority of your market.

Take the guesswork out of brainstorming your next product idea by doing the right research, seeing what your competitors do right, analyzing popular content and focusing on solving just one person’s problem. And as Chan says, once you start digging into these methods, your product idea is just around the corner.

Nathan Chan is the publisher and editor of Foundr magazine, an avid table tennis player and a lover of everything entrepreneurship.