Three Rules To Decide Which Projects To Pursue
When you’re a solopreneur, you can’t take on too many projects. Otherwise, you’ll end up in a perpetual time-crunch. You’ll be trying to get too many things done, but you’ll never do anything exceptionally well. Your work—and therefore your clients—will suffer because of it. Saying yes to every project isn’t the way to long-term growth.
Instead, solopreneurs should learn to think about which projects they should let go, which ones they should continue and which ones they should pursue. This won’t be easy, says writer Niklas Göke. But he has learned in his career as an entrepreneur that sometimes you have to drop some projects—even successful ones—to keep moving forward.
In this issue of Promotional Consultant Today, we share Göke’s three rules that can help you decide which projects to stick with and which to let go of.
1. Let go of what isn’t working. Not every idea will be a winner for your business. If a process or initiative isn’t really panning out the way you planned, don’t be afraid to let it go. This makes room for something new that might really help your business succeed. However, Göke says it’s important that you don’t move on to just anything. Bu purposeful in choosing your next project or you’ll keep running in circles. He recommends grabbing a piece of paper and jotting down why you feel drawn to an idea. Does it align with your long-term goals? Will it get you a quick win? Will this new project have the same pitfalls as the one you’re no longer pursuing? Always think things through before jumping in.
2. Release what’s working for something that might work better. It makes sense to quit what isn’t working for your business, but stop what’s working well? According to Göke, this is a rule entrepreneurs should follow if they want to continue growing. He encourages solopreneurs to not let “good” be the enemy of “better.”
3. Prioritize the projects you know will work. When you have a gut feeling about something, Göke says listen to it. Sometimes when you know, you just know. You may have been thinking about launching something or pitching a particular idea to a client, and when the timing feels right, go for it. Make room in your schedule to prioritize those projects, even if it means moving some other projects to the back burner.
When you’re a solo business owner, it’s easy to take on too much work. When you do, you often go into survival mode. Client interactions become transactions instead of real relationships. If you notice this happening in your business, consider the three rules above. The way to growth and success isn’t taking on more—but learning to be strategic about what you pursue in the first place.
Compiled by Audrey Sellers
Source: Niklas Göke is a writer who has had work published in Business Insider, CNBC and Fast Company. He was also named a top writer by Quora and Medium.