Beer is one of the world’s oldest and most-consumed beverages, ranking third among all beverages behind water and tea. When people reach for an alcoholic beverage, they’re more likely to sip a beer than a glass of wine or a cocktail. Sixty percent of adults consume alcoholic beverages, according to Gallup, with 39% drinking beer, 31% choosing wine and 27% preferring liquor.

On International Beer Day on August 5, places like sports bars, breweries, pubs and taverns can unite beer-lovers and celebrate those who brew and serve beer. Promotional products like pint glasses, bottle openers and coasters can add to the buzz surrounding International Beer Day.

Keep reading this issue of Promotional Consultant Today for some ideas to commemorate the occasion.

Plan For This Promo:
What: International Beer Day (August 5)
When: August

Get Hoppy

Breweries and beer brands can show employee appreciation on International Beer Day with this Engraved Wooden Box. Snacks and two cans of beer are tucked inside this slide-top wooden box that’s customized with a company logo or message.

A+ Wine Designs / PPAI 173549, S4 /

Best For Beer

The Manna™ Stack Growler makes a great gift for beer enthusiasts. It’s double-wall vacuum insulated to keep brews ice cold, and it features an integrated handle. With four included stainless-steel cups that stack on top of the growler and lock into place, recipients are always ready to share a cold one with friends.

Logomark, Inc. / PPAI 110898, S11 /

Stay Cool

At International Beer Day festivals and events, the Koozie® Can Koolers keep beer cold and logos visible. Available in a handful of colors, these collapsible can coolers are made from a wetsuit-like material and fit snugly over 24-ounce cans.

Koozie Group / PPAI 114187, S13 /

Conversation Starter

Breweries, pubs, and beer brands can delight fans with the Beer Mug Cap Caddy™, which holds beer bottle and soda caps in a sculpted metal frame. Recipients can write on the powder-coated finish with chalk for a fun piece on a bar or mantel.

PICNIC PLUS / PPAI 240870, S4 /

Promotional Pints

The Clear Pint Glass makes a great giveaway on International Beer Day. Whether patrons order something cold and frothy or strong and dark, this classic glass gives them something to take home to remember their favorite brew or bar.

The Allen Company / PPAI 113879, S5 /

Compiled by Audrey Sellers