“People with Alzheimer’s deserve to be seen so that we can find a cure.”
Julianne Moore

In the United States alone, an estimated 6.5 million people live with Alzheimer’s, according to the Alzheimer’s Association. By 2050, this number is projected to rise to 13 million people. World Alzheimer’s Month in September is a time to raise awareness about the disease and end the stigma that surrounds dementia. Through promotional campaigns, organizations can raise funds, recruit volunteers and advocate to help end Alzheimer’s.

Keep reading this issue of Promotional Consultant Today for some promotional ideas for campaigns surrounding World Alzheimer’s Month.

Plan For This Promo:

What: World Alzheimer’s Month

When: September

A Show Of Support

Hospitals, pharmacies and clinics can show support for Alzheimer’s patients and caregivers by distributing Ribbon Phone Wallets. Featuring a 3M adhesive backing, these durable silicone wallets attach to mobile devices and store items like IDs, credit cards, hotel cards and more.

Aakron / PPAI 111082, S10 / www.aakronline.com

Wrapped Up In The Cause

When temperatures turn crisp, the Jacquard Knit Scarf keeps wearers cozy. It’s made of soft acrylic and features fringe accents. Customize it with a clinic or nonprofit logo for a thoughtful gift for World Alzheimer’s Month.

AGUA Promotions / PPAI 111510, S4 / www.aguapromo.com

Race-Day Giveaways

Include the Awareness Gift Bundle in gift bags for 5K participants. The sunglasses and ribbon clip are available in a variety of colors, including purple, the official color of the Alzheimer’s movement.

CPS / Keystone Line / PPAI 111040, S9 / www.keystoneline.com

Go Purple

Brands can give out purple shirts like the Reebok Endurance during World Alzheimer’s Month to raise awareness for the disease. Made from 100-percent polyester, this shirt features Reebok PLAYDRY® moisture-wicking qualities and can be customized anywhere.

Dunbrooke Apparel Corp / PPAI 111864, S10 / www.dunbrooke.com

Staying Top Of Mind

A gift like a customized Memo Board makes a useful gift for Alzheimer’s patients or their caregivers to jot down reminders or upcoming appointments. This one includes a pen and a four-color or one-color imprint.

The Magnet Group / PPAI 338534, S11 / www.themagnetgroup.com

Compiled by Audrey Sellers