Do you strive to differentiate yourself from the pack? You have probably been doing this for as long as you can remember. From college applications to job interviews to client meetings, you aim to show how you are different from everyone vying for the spot, the position or the business.

While it’s good to want to stand out from the rest, it’s also becoming increasingly difficult. That’s because many people are working to be impressive and show how they are different, just as you are, says leadership coach Lolly Daskal.

In this issue of Promotional Consultant Today, we discuss Daskal’s thoughts on how you can distinguish yourself when most everyone is working hard to do the same.

Progress on your own terms. When you want to go for something, go for it—you do not need anyone’s approval or affirmation. Daskal says many people wait for someone else to identify them as a leader before they feel they have the right to shine. Don’t wait for validation. Give yourself permission to move forward and claim your spot as a leader.

Commit to excellence. Remember that quantity is not better than quality. If you want to make a name for yourself, make sure everything you do is the best-quality work. When you strive for excellence in all that you do, you will set yourself apart from those who settle for mediocrity.

Don’t market yourself so much. We live in an age when people feel they need to sell themselves and brand themselves constantly. However, Daskal says it is much more effective to let your words and actions speak for themselves. Do what you say you’re going to do. Be real and authentic. That will really distinguish you from everyone else.

Always aim to help others. If you want to stand out from the competition, here’s an easy tip: Give before you get. This means you are willing to help others without expecting anything in return. Maybe it’s sending a useful article to a client or offering to take something off their plate.

Let your character lead the way. According to Daskal, one of the best ways to stand out is to work to become a person who is known for their character. Others may be rewarded for their results, but at the end of the day, character is more important.

Sometimes, standing out means doing less—less waiting on others’ approval, less self-promotion, less busy work. You will naturally set yourself apart from everyone else when you weave excellence, authenticity and helpfulness into how you live your life. When you model what it means to be an above-average sales professional and leader, you will be noticed by many.

Compiled by Audrey Sellers

Source: Lolly Daskal is the founder of Lead from Within, a leadership firm that offers custom-made programs in leadership and organizational development. As a leadership coach, Daskal is an advisor to Fortune 500 CEOs and boards. She is one of the top executive coaches in the world.