It seems like some people have all the luck. Whatever type of business they get involved in is successful. Whatever decisions they make turn out to be the right ones. They appear to have the Midas touch. Now, we all know that's not completely true, and in fact, luck has very little to do with it. In most cases, their success is driven by the way they work-for example, Elon Musk or Richard Branson.

In this issue of Promotional Consultant Today, we share ways to work smarter and improve your luck in business with these principles from Marty Zwilling, founder and CEO of Startup Professionals.

1. Plan to deliver more than you commit. Make your habit one of under-promising and over-delivering. Always give more than you get.

2. Never seek excuses when things don't work. Among the best of the best, good luck is an excuse for something they didn't anticipate, and makes success appear to be random. Learn to accept responsibility for all actions and inactions, and never point the finger of blame at anyone or anything else.

3. Always treat failures as learning opportunities. There are no mistakes, only opportunities for improvement. Every good entrepreneur learns to pivot, and learn from that experience or failure.

4. Never give up until you achieve your dream. Many experts believe that the single biggest cause of startup failure is entrepreneurs simply giving up just prior to success. We've all heard the story of Thomas Edison who made his own luck by enduring more than a thousand failures before finding a light bulb filament that worked. He kept his energy focused and avoided naysayers.

5. Maintain self-confidence as well as respect for others. Confidence in yourself is key, but not to the extent of arrogance. The best entrepreneurs admit their own weaknesses, and build relationships and trust with people who can help them. The right relationships with the right people can be your greatest source of luck.

6. Be willing and able to work collaboratively. Products may be invented by a single person, but successful businesses require a team of people working together. That means everyone is willing to share what they know and share in successes.

7. Show up for more opportunities. When you are dealing with all the unknowns of new and untested business ventures, success follows the laws of probabilities. Many people set their scope of interest too narrowly, or look for "sure things" before they start a new venture.

So, as you celebrate St. Patrick's Day tomorrow, remember that you make your own luck. Adopt these seven ways to work harder to help you reach your goals.

Source: Marty Zwilling is the founder and CEO of Startup Professionals, a company that provides products and services to startup founders and small business owners. He has a 30-year track record of demonstrated results as an executive in general management, computer software development, product management and marketing, as well as in leading technical business transformations, conducting due diligence for investors, mentoring new technical executives, and overseeing business development, customer service and outsourcing both onshore and offshore.