Four Ways To Inspire Employees To Love Their Workplace

Do your sales reps feel proud to work for your organization? People who love their jobs and the company they work for often feel compelled to do their best work. When they love their work, they are often more successful, which impacts your bottom line.

Research shows that when employees like their company, they are also 149 times more likely to recommend their workplace to others. Whether you are looking for highly qualified sales reps or skilled professionals in other departments, it helps when you have a team of inside brand ambassadors ready to help you recruit.

So, how can you inspire your sales reps to embrace your employer brand from the inside out? According to Lizelle Festejo Hsu, you should help them tell the story of your company culture.

In this issue of Promotional Consultant Today, we discuss Festejo Hsu’s top tips for communicating your employer brand and ensuring your employees love working for your organization.

1. Be vocal about your company’s mission and values. Make sure everyone on your team knows your organization’s core values and mission. Look for ways to share stories of how individual people are living out your values daily beyond the office, says Festejo Hsu. If your company is big on employee well-being, point out all the ways your organization promotes this value. This could be through extra breaks or thoughtful employee recognition. However it looks for your company, don’t keep it quiet. Share stories of your sales reps living out what it means to work for your company.

2. Collaborate with like-minded companies. Festejo Hsu says that every year, her company sponsors an annual celebration of Black cultural influence. Every year, employees look forward to the event because it allows them to connect with the local community and others who share a similar mission. Consider what matters most to your company and look to partner with others in your area who share similar values.

3. Connect your brand ambassadors with the community. Do your employees volunteer in the community or connect with their customers on a grassroots level? According to Festejo Hsu, these are the best opportunities to spotlight your employer brand and help employees feel positive about your organization.

4. Encourage your employees to promote company award wins. If your sales team or your company wins recognition, empower your staff to celebrate these victories. Remember to make it simple. You could try giving your employees a photo of an award or a certification along with some copy-and-paste wording they can use in their social media.

Your employees are your most valuable assets. When you help them get to know what your organization stands for, you can inspire them to stand behind your mission. The result? Happier, more productive employees who are proud to come to work every day.

Compiled by Audrey Sellers

Source: Lizelle Festejo Hsu is Director of Programs and Events at Great Place to Work®. She is responsible for the overall strategy and planning for the Great Place to Work For All Summit.

filed under October 2020
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