Some of you are naturals. Others—like me—are not. I'm talking about the art of conversation. I do not have the natural gift of gab. I would rather listen than carry on small talk. However, the ability to hold a natural conversation is very important in business. Knowing when to initiate a discussion, keeping it interesting and sharing your own stories is an art.

Promotional Consultant Today shares these conversational tips from Success magazine.

1. Exude confidence. When you're comfortable in your own skin, you make others comfortable. If you take the attitude that you bring something to the table, you will see that attitude reflected in others. Remember: Enthusiasm is infectious.

2. Show up with something to say. Always be on the lookout for material. Scan the news online and key trade journals for timely information that you can share at the next office gathering or networking event.

3. Begin with a question. Besides showing interest in someone, one simple question can start an entire conversation. Asking something a bit unusual sets you apart from the crowd. Rather than, "What do you do?" ask, "How do you enjoy spending your weekends?"

4. Find common ground. The surest way to build rapport is to find something you have in common and build on that interest. Don't shy away from topics that have nothing to do with business. They often create the perfect connection.

5. Focus on others. Putting your energy and interest in another person marks you as a great conversationalist. Listen carefully, be attentive and ask questions that reflect your interest and values.

6. Be inclusive. Excluding others in the group is a conversation killer. Make eye contact with everyone in the group, not just the person who asked you a direct question.

7. Close a conversation with class. When a conversation naturally lulls, take advantage and say, "It's been a pleasure talking with you. I hope our paths cross again soon."

Source: Colette Carlson is a human behavior expert and keynote speaker who delivers funny and thought-provoking seminars to audiences everywhere. She is the keynote speaker at the PPAI Women's Leadership Conference in Atlanta, Georgia, on June 27-29, 2016. The event is sold out, but you can add your name to the waiting list by emailing StacyR@ppai.org.