What does it mean to deliver customer value? Low price? High quality? There are various interpretations, but most can boil it down to two things: desired value and perceived value. Desired value refers to what customers want in a product or service. Perceived value is the benefit that a customer believes he or she received from a product after it was purchased or a service after delivery.

Whether desired or perceived, do you think your clients believe they receive value from your business and your employees?

Yesterday, Promotional Consultant Today shared five ways to deliver value to your clients. Today, we share five more from PR 20/20 blogger Jessica Miller.

1. Make a habit to send them resources with relevant takeaways. Consider forwarding your clients top articles, notes from relevant technologies or products you've demonstrated, copies of good books you've read that would interest them and more. If needed, set a personal goal for yourself with reminders to deliver useful resources to them every month.

2. Bring in others from your business for brainstorming sessions. Host marketing growth hackathons with or on behalf of your clients, where you pull from top talent across your team to get new ideas flowing.

3. Present your best ideas to your client. You can bring in the top dogs from your business to brainstorm a slew of great ideas, but what good are they if you don't present them to your client? Align ideas with your client's top goals to bring several relevant and creative strategies to the table. If you happen to have an extra slide with big ideas that aren't quite related to the goal at hand, your clients will likely appreciate it.

4. Staff your teams with top talent. From an operations and management level, figure out a process to track overall team capacity and deliverables, as well as each person's managed revenue and services delivered. Keeping regular tabs on top talent can ensure a group of top performers are matched to top clients without being stretched too thin.

5. Finally, think about the people you care about most —your parents, children, a spouse, a best friend. How do you show them you care? What are those little gestures you do for those people that come naturally? Practice observing how you're showing them you care, then apply some of those insights to your work. Chances are, the more you care about something, the better work you will do.

Source: Jessica Miller is client services director at PR 20/20.